foto foto vs smartphoto
smartphoto has a layflat binding on every hardcover and an editor in the browser. At foto foto you add your photos and the book is finished when you open it.
Comparison by foto foto · Updated on · Prices checked on 5 October 2026
If you want a photo book without doing the layout yourself, foto foto is an alternative to smartphoto. smartphoto makes photo books in Europe with layflat binding on every hardcover. You work in the browser without an app, and the Instant Creator fills the book as a starting point. Books go up to 100 pages.
Side by side
| smartphoto | foto foto | |
|---|---|---|
| How you make the book | You lay out the book in the browser. The Instant Creator fills the book in one go as a starting point. | You add your photos and open the book: selection, order, layout and cover are already made. You change what you want changed and order. |
| Sizes and paper | About 8 sizes (M to XL, portrait, landscape and square). Layflat binding on every hardcover. | One size for now: a portrait hardcover, 21.6 × 28 cm, also as a layflat book, with a smooth or linen cover and glossy, matte or fine art paper. |
| Website or app | Website, no app needed. | In the browser, on your phone and computer. Nothing to install. |
| Delivery | On average within 5 to 7 working days | About a week |
| Printed in | Europe | Germany |
| Owner | Smartphoto Group NV | Nternet Studio B.V. |
What it costs
| smartphoto | foto foto | |
|---|---|---|
| From-price | €29.99 | €30.00 |
| Pages included | 20 | 24 |
| Per extra page | €0.80 | €0.50 |
| At 50 pages | €53.99 | €43.00 |
| At 100 pages | €93.99 | €68.00 |
| Maximum pages | 100 | 300 |
| Shipping (NL) | €4.50 | €7.00 |
What smartphoto is for
smartphoto is for people who want a layflat book without a surcharge and prefer to work in the browser. The Instant Creator fills the book in one go, then you finish it. About 8 sizes, up to 100 pages.
What you get at foto foto
foto foto is for people who want a photo book without making every page themselves. You add your photos, we make the selection, the order, the layout and the cover, and you change what you want changed.
We keep the range small on purpose. We curate the options, the size, the paper and the cover, and you choose from them. There is one size, and you choose a standard or layflat book, a smooth or linen cover and glossy, matte or fine art paper. We print in Germany, and about a week after you order the book lands on your doormat.
When to pick smartphoto
If you want a landscape or square book that opens flat and would rather work in the browser than in an app, pick smartphoto. Up to 100 pages. foto foto is for people who want to be done after uploading.
Is foto foto a good smartphoto alternative?
If you want a photo book without making every page yourself, yes: at foto foto the book is finished when you open it. If you want to decide every page yourself, or about eight sizes, all with a layflat binding, smartphoto is the better fit.
Is foto foto cheaper than smartphoto?
Yes, in the standard version foto foto is cheaper. With 50 pages you pay €43.00 at foto foto and €53.99 at smartphoto, with 100 pages €68.00 against €93.99. That is without shipping and discounts, and smartphoto has sizes we do not.
What does a photo book cost at smartphoto?
Fotoboek L portrait, hard photo cover, 22 × 28.1 cm starts at €29.99 for 20 pages. Each extra page costs €0.80. Shipping comes on top.
How many pages can a photo book at smartphoto have?
A photo book at smartphoto has 20 to 100 pages. At foto foto that is 24 to 300, or 24 to 120 for a layflat book, added 2 at a time.
Where does smartphoto print its photo books?
smartphoto prints in Europe. foto foto prints in Germany.
Who owns smartphoto?
smartphoto is owned by Smartphoto Group NV in Wetteren. The company was delisted from the Brussels exchange on 9 July 2025. foto foto is owned by Nternet Studio B.V. in Amsterdam.
Do I lose my work if the app crashes?
No. Your book is saved while you work and stays saved until you delete it.
Do I have to sign in or install an app to start?
No. Start building right away. You only sign in when you want to save your book or order it. Nothing needs installing: foto foto works in the browser, on your phone, tablet and computer, and in the foto foto app on iPhone and Android.
How much time do I spend on the layout?
A few seconds. Then you choose what stays. The order, the layout and the cover are already designed from your photos when you open the book.
Can I still change the layout myself?
Yes. Swap photos and layouts or reorder pages. Every change can be undone.
Is the price on the site the price I pay?
Yes. Every price on the site includes VAT. Shipping per country comes on top, and you see the total before you order.
How sturdy is the book?
The book has a hard cover, smooth or linen. A standard book has 24 to 300 pages, a layflat book has thicker pages and 24 to 120.
Do I get an answer if something goes wrong?
Yes. Email fotofoto@nternet.company, we read everything and usually reply within a day.
More comparisons
- foto foto vs albelli16 sizes, website and appRead the comparison
- foto foto vs CEWE9 sizes, the most paper typesRead the comparison
- foto foto vs FotofabriekUp to 400 pages, printed in NLRead the comparison
- foto foto vs PixumApp with an automatic proposalRead the comparison
- foto foto vs KruidvatLowest from-price, 16 pagesRead the comparison
- foto foto vs ProfotonetPhoto paper, 60 cover materials, own labRead the comparison
- foto foto vs Saal DigitalPhoto paper, 8 sizes, automatic proposalRead the comparison
For another page count, a layflat book, linen or other paper, use the price calculator. For a book that opens flat, read the layflat photo book comparison. What a photo book costs in the Netherlands is in our price research.
Make your photo book
Add your photos. We make the book.
Notes
- We checked who owns each service with the owners themselves on 19 September 2026.